BAILIAN QINGPU, EXPANSION + PHASE 2

SHANGHAI, CHINA

Bailian QingPu has the highest grossing sales for open-air centers in all of China. An addition, upgrades and expansion are greatly needed to stay ahead of retail trends and to continue sales growth and shopping experience. Our team competed against 2 other large international firms in a concept design stage and was selected as the winning team. The expansion proposed a great welcoming hall – partially weather protected – for large retail-oriented community events, enhanced customer service, many façade improvements and more memorable and distinguishable spaces and experiences. China is noted for its system of manmade canals. Water features and the act of crossing water via unique foot bridges were proposed as part of the story and unifying element.